We often hear the same thing: “It’s my guilty pleasure. We all know these things, yet the movie succeeds. I am not some genius unearthing this information, in fact, you probably know and agree with everything I’ve already said, as does Universal Pictures. The thing that makes the “Fifty Shades” franchise different is that everything I’ve said above is far from a secret. The relationship Anastasia Steele and Christian Grey share has a very concerning power dynamic, which is only made worse by the fact they’re rather undeveloped characters. Seeing the original “Fifty Shades of Grey” was one of the more dreary times I’ve spent in a movie theater, and “Fifty Shades Darker” appears to be more of the same. When looking at the content of the film, there is a lot to be disturbed by. This movie’s DNA is corporate through and through, with each decision being made in a boardroom.
Of course they will release the film with a future hit song. Of course they will pair the movie with various brands to sell us things. Sequels and cinematic universes are all the rage right now, so of course they’ll squeeze every last dollar out of this franchise. Watching the trailers and looking at the promotional material, you can just see the dollar signs in executive’s eyes. Quite frankly, there is a lot working against “Fifty Shades Darker.” If we start at the production’s incentives, it seems to be extremely financially motivated. Two years ago, one of the most controversial films of recent memory was released with “Fifty Shades of Grey.” Now, America has firmly adjusted to this franchise existing in the zeitgeist, and we now have “Fifty Shades Darker.”Īs there are so many criticisms of the state of the film industry right now, we must have to ask, is there really a purpose for this film?
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